In this article we have featured How to Promote Your Blog on Social Media. You’ve put in a lot of effort to get to where you are now. You can certainly blow your own trumpet.
You are deserving of it. We understand that maintaining your own website can be a lot of work — and that’s before you include in the hurdles, learning curves, and (probably) late nights you’ve had to put in to get to where you are now.
That being said, there is nothing more discouraging than putting your best efforts out there on the web for everyone to see, then reviewing your analytics and discovering that your blog or website has received a low number of page views over time.
Certainly, statistics aren’t everything, and building a following takes time, but chances are good that you’ve started creating content in the hopes of attracting more visitors to your site, and ultimately, to the website you’ve worked so hard to build. We want the same thing for you.
In an effort to broaden your marketing arsenal and send rush-hour-loads of traffic to your site, we’re going to talk about social media — the ins and outs of each channel, as well as how to use multiple platforms to promote your blog and website.
An Overview of the Use of Social Media
For many of you, communicating with others on social media has become as natural as breathing to you. You just do it without even thinking about it. Scrolling, snapping, and double-tapping are all things that come naturally to me.
You are familiar with social media, particularly in terms of how and when you connect with it — the typical American spends two hours a day on social media — but let’s take a closer look at it from a more analytical standpoint. To begin, here are some numbers:
As of January 2021, there were 4.6 billion active internet users globally, accounting for 59.5 percent of the world’s total population of 7 billion people. Furthermore, mobile devices are used by 4.32 billion people to access the internet.
A social media account is held by each user on average by 8.4 different social media platforms.
More than 4.14 billion individuals will be using social media platforms on a monthly basis by the end of 2020. This figure represents 88.9 percent of the total amount of internet usage.
Social sharing is popular among internet users. That much is self-evident. And we can see just by looking at these data that social media is a large market that is either underutilized or mistreated by many websites in terms of generating referral traffic and marketing blog content. As a result, tapping into these platforms might result in significant revenue for the promotion and growth of your site.
The Best Practices in Social Media Marketing
Individualized and personalized efforts are required for social media marketing (as we’ll explore later). In spite of this, there are a few best practices for increasing blog traffic that can be applied across the board in your efforts to market your blog to the public.
It Has a Link
Users will not want to waste time looking for your material or a link to your blog that is obscurely concealed. Ensure that your website is easily accessible to them by including a link to your website on all of your social media channels. Make it noticeable and easy to find your way around.
It’s natural for people to want to know more about you after seeing your social media posts, so make it easy for them to interact with you and access your blog or website.
Additionally, make an effort to keep your handles consistent across all of your platforms. It will be easier for audiences to locate you, and it will be easier for you to develop a consistent and recognizable brand image as well. (Yes, even blogs have their own trademarks!)
Make it one-of-a-kind by using unique materials.
However, even if the fundamentals of most social media platforms (sharing material, connecting with people, etc.) are the same, that is basically the only thing that unites them. Platform structures are distinct from one another, and they each work on a separate model.
After all is said and done, the way you market your blog or website on social media cannot be generalized to everyone. For example, marketing your blog on Instagram will almost certainly not work on Facebook, and marketing your blog on Twitter will almost certainly not work on Pinterest, among other things.
You get the gist of it. Furthermore, just copying and pasting social content from one site to another is not only inefficient, but it can also be off-putting to audiences — this repetitive approach can appear spammy. That’s something you absolutely don’t want.
When developing plans to promote a blog post on social media (see next point), consider the unique characteristics of each site. Then, based on the mechanics of each social media outlet, customize your material for each network separately and accordingly.
(You can find out more about these models in our platform breakdown section, which will be published shortly.) And keep in mind that you are not required to have 15 distinct social media profiles.
It’s perfectly acceptable to choose a handful and concentrate on them to the best of your ability. Recognize (and respect) your own personal boundaries.
Are you ready for a jaw-dropping fact? Here’s what I came up with: Mobile devices are used by 91 percent of social media users to access their accounts on social media platforms.
People are accessing their social media channels on the go more than ever before, thanks to the growing number of mobile phone users, which has reached more than 5 billion (an increase of 4% from last year).
Put another way, your content — both on social media and on your website — must be mobile-friendly and optimized for smartphone-toting customers, whether they are traveling to work, on their lunch break, or in line at the grocery store.
Conclusion: How to Promote Your Blog on Social Media
Do you think you’re a social media guru yet? Don’t be concerned. We understand that there is a lot to take in. And that’s only a small sample of what’s available on social media.
Look into other social media platforms when you’ve mastered a few main channels (the ones that are most effective for your target audience).
These include YouTube (a social media behemoth), Tumblr, Reddit, Medium, Snapchat, and others. Next up are Google communities, vlogs, and reblogging, all of which must be conquered.
Just keep in mind that each social media site provides you with a unique set of tools for promoting your blog. Their algorithms and operating models are different, but they also differ in terms of character restrictions and image sizes, community involvement, primary demographics, and the tactics that are used to make digital marketing campaigns successful on each of them.
Finding your social groove (and staying on top of always changing social trends and models) may take time, but putting your best efforts into advertising your blog on social media will result in the pot of gold at the end of the rainbow: an increase in the number of eyes on your A+ site. Score!