New Work: Beer Festival Logo

I've always wanted to design a beer logo. Not because of the drink (I'm a liquor kind of guy), but because I've always appreciated the rich typography and contained visual punch of beer labels (mostly from the independent microbreweries). So when the opportunity opened to design a logo for the 2004 Decatur Beer Tasting Festival, I jumped at the chance. Logo | Set on a dark and lovely pint

Conceptually, it's obviously designed to emulate the 'look' of a beer label with turn of the century typography and autumnal colors (the event is in October). For the type lovers out there, the 'Beer Tasting' copy is set in Chisel from Elsner+Flake, while the outer-ring copy is set in Paradigm from Agfa-Monotype. It's all vector art from Illustrator, with four PMS spot colors, and can easily be cut out into a sticker or label for best effect.

After working almost exclusively on RGB projects for over a year, it was such a pleasure to go 'back to my roots' and work on a design that didn't interact, present data, provide a template, or animate. Just a simple CMYK logo that'll (hopefully) be memorable, attract attention, and move merchandise.