The Communities of Macromedia and Adobe
Reading Kevin Lynch's new weblog, I ran across the following:
There will likely be more blogs from folks at Macromedia as we're finding this is another great channel to stay in touch with what really matters to folks and get feedback on the work we do. I think it's becoming quite essential to be in tune with the blog community, not only as an observer but as a participant.
Lynch's enthusiasm for using weblogs as a personal / corporate communications platform is spot-on. By putting a face, a voice, and at times an editorial opinion behind not only the products of the company you work for, but the business landscape as a whole, builds brand loyalty and a sense of community.
While the developers of Macromedia openly discuss personal life events, their ideas, the products they work on, the bugs therein, and tackle the oversights and errors of others who write about them, Adobe (their main competitor) sticks to their staid, conservative customer service by shuttling users off to their online forums and shoving upgrades down their throats with a bullet point press release. The difference between the two could not be more profound.
As any relationship counselor will tell you, open channels of dialog breed trust and loyalty. Personally, I'd much rather put my money, energy, and faith behind the products of a company that acknowledges faults when warranted, provides solutions, and allows their developers to put their faces in front of the product instead of a company logo.
Software is remarkably different animal than any other consumer product, for it is constantly evolving, maturing, and growing; often times from the direct feedback of those who purchase it. By embracing the very nature of the software medium - its malleability - and using it to their advantage, Macromedia is way ahead of their competitors, and most other corporations for that matter.
Now if only they'd explain to me why the Mac Flash player can be such a slug (sorry to beat a dead horse).
Comments
Spot on. I completely agree with the opinion that a company with a personal front is desirable, but I'd thought it to be the antithesis of general business practice. Of course there is a structure which backs a usual token figure, but are there modes within the structure of (big?) business which lead characters into such roles? Or is it much more practical (useful?) to obfuscate issues of fallibility (downright faults in programming, for instance,) or accountability (quark's denial of apple's new OS platform,) by removing such access to a person. If applied to government, wouldn't it be a hoot to read D. Rumsfeld's blog, or British secretary Jack Straw's? What are their dreams, more importantly, what are their motivations, but also what sites do they surf, are they also annoyed by the sluggishness of the Mac Flash player?
Posted by: R.Twerk at February 13, 2003 10:33 AM
It appears Macromedia may be trying to resolve the Mac flash player issue. They are requesting examples of flash with poor Mac performance.
Posted by: Anonymous at February 13, 2003 11:29 AM
Yes, we're looking for files people are unhappy with, to identify the particular features used in that file. Info on browser dependencies is in a comment to another entry from Todd here, but one more note: the Mac playback has received *massive* special attention over the last few years... the current solicitation of particular files is just another iteration of this Mac-optimization process.
jd/mm
Posted by: John Dowdell at February 13, 2003 1:07 PM
am not sure to call the MM-blogs as good examples for communication via blogs. i often got the feeling that they are pretty on the edge of "misuse" of blogs. i seldom hear through the MM-blogs a personal voice, but more often the corporate voice who pushes his own products, unloading sort of advertisments on me. there is no difference of content between what macromedians write in blogs, on devEdge/devNet or mailinglists. this is not a personal voice, but a "uniform" voice.
filter out all content of MM-blogs which concerns new MM-products, MM-articles, MM-content, and the blogs gets very thin. i think for such content the new RSS-feed of "mesh" is much more appropriate!
looking at the content of the MM-blogs and also in the comments-thread of their blogs, i found that it's often a one-way-communication and so somewhat failing from what i expect from blogs.
so far john dowdell is an exception, as he changed his focus in the last months and included more content from outside the MM-world, showing things/news that interests him. this is where it gets interesting.
Posted by: dogfood at February 13, 2003 1:49 PM
I've been involved in several beta testing programs for Adobe products, and they were brilliant at managing the community of testers. But they conduce those programs in closed lists under NDA, so it's impossible to see this unless you're part of it. We did notice a significant change when they started to cut their costs down. If they recall that experience, everything may not be lost on them.
Macromedia has a better visible presence about anywhere they can, even in this blog! But their beta programs are pretty messy and overcrowed compared to Adobe. However, life's not about beta and the undergoing presence gives Macromedia a more friendly look, I agree.
Posted by: François at February 13, 2003 2:06 PM
F Adobe.
I've been pissed at them ever since Sklyarov was arrested for giving a talk about the weakness of PDF e-book encryption.
Oh, and Adobe suing Macromedia for using "tabbed palletes" was lame too.
I hate it when an established company or industry gets squeezed by more competetive newcomers, and their response is not to compete harder, but to try to legislate or litigate their competitors out of existence.
Posted by: nathan at February 13, 2003 4:18 PM
My desires are simple. Sure, I wish Flash would crash on the Mac less often, but there's one little thing that drives me nuts everytime I open the program ... one tiny bug that flaunts itself brazenly and Macromedia seem to be ignoring on purpose, version after version ... one bane of my life that makes me cry out with frustration late at night at the computer.
You guessed it. Having to press Cmd-L to re-open the library palette everytime I open a file.
... sigh ...
Posted by: Peter Gifford at February 14, 2003 1:50 AM
