Bye iTools. Hello .Mac

hmm. i wonder what's going on there? maybe some kinda sneaky deal or somefin'? hmm.. :)

-mathew

Is it me or is Apple ditching their version of Garamond for Lucida Grande? They used it for branding the eMac and now here it is with .mac.

Where did you get your information? I read the same thing on http://www.thinksecret.com, but isn't that stuff all speculation (rumor)?

t,

geez todd, first it's "they're changing the happy-mac! they're changing the happy mac!" and now it's, "iTools? .Mac? iTools? .Mac?"

all of these rumour sites you're passing off as truth. sheesh!*

:)

-mathew

*i love the mad apple rumours. http://www.crazyapplerumors.com/ is sweet and one of my faves. check it. hehe.

I don't think this is a rumor. It's straight from current Jaguar developer builds.

Actually Greg that's a good point. I noticed it as the display face for the 'switch' and eMac banners on apple.com and thought Garamond was a much better fit for Apple's brand. Now that I look for it, they've dropped Garamond from all over the place! (Incidentally, couldn't they find some people smiling for the switch ads?)

yeah... probably not a rumor.... c|net reported on this today along wiith some other macworld news...

dot mac.

about damn time they break free of the "i" rut.

iRut.

Since when does Apple follow Microsoft. .NET is stupid, .Mac is worse than stupid. Bah!

Yeah, I don't like it. It will confuse the old people. The ONE place where the "i" term is totally appropriate (outside of iMac) is iTools. Sigh.

So not only has Apple started changing their typeface but their dumping one naming convention for one used by their blood rival.

Whats next - a beige PowerMac G5?

You're right, Chas... it *is* the only appropriate placing if the "i". Just when we want them to get out of the iRut, they do it with the wrong product.

Heh.

I have to think that Apple is spreading misinformation and is completely joking about dot Mac. Ewww. I actually like the iTools moniker.

What about the lindows thing going on? It'll be interesting to see apple and microsoft's responce to the new wal-mart os... hehe

i'd trust apple with my personal information security wise any day over ms and their .net.... however, is this expansion needed for apple?

The new Sans they have been using for promos since WWDC2002 is not Lucida Grande, even if that'd make sense, but plain old Myriad.

And indeed, this looks like a coordinated effort to remove Apple Garamond from their renditions of product names. Everything since WWDC has been in the new font, eMac and xServe being the brightest examples.

i'm going to start my own set of network/internet services...look out cause here comes .paul!

You know, the more I think about this .mac thing, the more I think it has to be a joke. Apple is just taking the piss out of the rumor sites. It's gotta be....

I'd like to think it's some kind of joke, as well. Apple is being strict about not letting rumor sites receive passes to Macworld, but they don't mind if rumor sites post lots of screenshots and spill the beans on major rebranding? That doesn't make sense. Maybe they're trying to teach everyone a lesson that they shouldn't pay attention to rumor sites?

Knowing Apple, they would actually use .Mac as the name of their new PDA. A Mac PDA is completely off of everyone's radar screens at this point.