Banana Monarchy
An actual conversation between myself and an telephone operator at Banana Republic.
BR: Thank you for calling Banana Republic, may I help you?
ME: Yes, I just placed an order online at your web site and had trouble with checking out. I have a promotional code here from a mailer of yours, and I never found a space to enter the code for free shipping.
BR: There wasn't a field to enter your code?
ME: Not that I could find. I kept waiting for it to ask me for one, and instead I got all the way through to the end.
BR: We can't change an order once it has been placed.
ME: You can't accept the promo code over the phone?
BR: No.
ME: Okay, then cancel the order, and I'll go back to your web site and re-order.
BR: You can't cancel an order.
ME: I can't cancel it?
BR: No.
ME: But I just placed it literally 30 seconds ago.
BR: I understand, but once the order is "in the system" we can't remove it.
ME: Are you serious?
BR: Yes I'm serious.
ME: I've never had a catalog or web site refuse to cancel an order that hasn't shipped, let alone processed.
BR: It's not that uncommon.
ME: So what are my options?
BR: When you receive the order, either return it to us by mail or take it in to a store for a refund.
ME: BUT THE ORDER HASN'T EVEN PROCESSED! You mean I have to wait until you box up the silly thing and mail it here before I can do anything?
BR: That's right.
ME: Well that's just splendid. I'll call American Express and instruct them to block any charges from Banana Republic.
BR: ...
ME: Hello?
BR: Yes I heard you.
ME: And..?
BR: Hold on please.
[2 minutes later]
BR: Your shipping cost has been removed. I've marked the order stating that you forgot to enter the promotional code.
ME: I didn't forget.
BR: Well...anyway. You forgot...
ME: I didn't forget. Your web site needs attention.
BR: Is there anything else I can help you with today, sir?
ME: No. Bye.
Comments
BR: We are sorry, but our website is a juggernaut of destruction that, once set in motion, cannot be stopped until all mankind is ground to dust beneath it.
BR:Can we help you with anything else?
Posted by: Josh at April 10, 2002 5:22 PM
Banana Brains. Their customer service representatives apparently need some attention as well.
Posted by: Bob at April 10, 2002 5:25 PM
There is actually an area to enter your Promo code - I've used it myself. Goto Checkout your "Shopping Bag" and select "No, I don't have any saved information" and it'll prompt you for your details. There's a wee box at the bottom that says "Would you like to use a special promotion code or redeem a GiftCard or Online Gift Certificate?" - I'm guessing you click "Yes" and you can enter the code.
Not intuitive - but still more functional than most.
Still doesn't excuse the snotty patronising attitude of the sales rep....
Posted by: dougie at April 10, 2002 7:42 PM
Gee, I don't know why online shopping isn't doing as well as people expected. Could it be bad ordering design and crappy customer service? What happened to the days when the salesperson would bend over backwards to make the customer happy? Now it's "You interrupted me with your stupid call. Let me fain interest in keeping you as a customer of this crappy company that pays me minimum wage to give a damn and could lay me off any second."
Posted by: Lauri at April 10, 2002 8:03 PM
That was the funniest thing I've heard in a very long time. Todd, you just made my day...
Posted by: Bobby at April 10, 2002 8:05 PM
Unfortunately, most phone operators are un-able to think for themselves and follow the rules to a ridiculous extent.
Posted by: Tarsh at April 11, 2002 4:00 AM
My sister ordered me an XMas present from Eddie Bauer. Their website didn't mention, nor did the phone operator when she called, that sending to me in Berlin would incur import duty of 70%. I forked over about $50 when I got the suprise gift in the mail.
I knew my sister had bought tons of stuff from EB, so I called to complain and asked them to at least pay for half of the money I had had to pay for my gift. I was polite until the third person I talked to balked and started this little "conflict resolution script" ("well, perhaps you should take your anger out on the German government, sir.")
I sat down and wrote an email to the closest thing to a Head of Marketing or Head of Customer Experience I could find. I mentioned things like "customer aqcuisition costs", "lifetime value", and "customer satisfaction." They sent me $100.
Posted by: andrew at April 11, 2002 6:01 AM
Oooh, I hate to say this, but that lacking-in-ability to stop an order really isn’ that uncommon. The problem lies with merging the web systems with the legacy infrastructure of the inventory and warehouse systems. It’s unfortunately very difficult, time consuming, and really expensive to merge those systems when you have an operation of such scale. Retailers, if they have any customer focus at all, will admit it’s a problem and hopefully, they’re working to solve it — but the reality is that it’s going to be a while before it’s fixed and your average phone monkey (let alone compnay president) has no idea why it works that way, let alone how to fix it. :(
Posted by: Miriam at April 11, 2002 11:00 AM
Simple answer? Stop purchasing products at these places.
Posted by: Darrel at April 15, 2002 10:11 AM
if u really want to know what those telephone operators' lives are like, u should read 'eight minutes idle' by Matt Thorne
Posted by: amy at April 17, 2002 5:35 AM
Why is your permalink icon so fucking small?
(Oops, sorry-- I get like that after reading Oblivio. But why? I'm just trying to link to your blog from my own...)
Posted by: dave at April 17, 2002 5:23 PM
Hmm, I ordered a book from bol.co.uk a while ago. Later the same day I get an emailer from them with a money-off voucher on books. So I call to try and cancel my book order, or make the voucher work on it. Even though I hadn't been billed yet, and the book hasn't shipped, it's still impossible to change the order. But the operator, sensibly, tells me to just buy another one with the voucher and send the first one back when I get it; I'll get a refund. It worked. But isn't it things like this that'll bankrupt e-tailers? Sure I'm happy, but what did this cost them? And all because of their internal processes preventing a simple change to a transaction.
Posted by: francois at April 21, 2002 8:24 PM
